I’ve been addicted to Casey Neistat’s YouTube page lately. He is an excellent storyteller, which overwhelms the tools he uses to create his videos. He uses point and shoot cameras to record, sometimes HDSLRs, nonetheless he has a very raw style that comes across as honest rather than unprofessional. In fact it doesn’t get much more professional than Casey who has recently shot for Nike and reached over 9 million views as of this writing. Just further proof that it is the storyteller, not the tools that make content work.

This video here is a quick profile on the man by Zir Zameen. Be sure to check out Casey’s YouTube page. (Yes, I linked it twice in this blog, because it’s that awesome.)

From the description:

Casey Neistat has been hired by prestigious companies like HBO and Nike. Earlier this year, Casey took the budget Nike gave him and traveled around the world without consulting Nike first. But, he came back with one of the most successful videos to date, an accomplishment that Nike was more than pleased with. Amidst all of this success, Casey still considers the more difficult moments in his life to be the most valuable.