I stumbled upon this video after reading this article on the Compton Cowboys. It’s a fascinating story about men from Compton finding an outlet in an area where the struggles of life can be all-consuming. The Q&A is also really good.

The commercial above is so well done. Going through the comments (which is always dangerous on YouTube) some people thought it was all fake, like there really can’t be cowboys in LA’s inner city. That’s what makes their story so special. That it’s so unimaginable, it makes people wonder.

This is the type of work I do as a video producer and storyteller in Northern California, finding unique stories that enhance messages. I love the grittiness of the film, the visual contrast a direct representation of the inherent contrast in the story. I love the authenticity of the shots in the bar, with people laughing and hugging. People were asking for a documentary on the group, and I’m hoping there’s one in the works too.